Netflix has launched tests for a new search feature powered by OpenAI, allowing users to find content based on their mood, thus going beyond traditional criteria such as genres or actor names.
Current availability and planned expansion
Currently, this feature is available in beta for some iOS users in Australia and New Zealand. Netflix plans to expand this test to the United States in the coming weeks. As for Europe, particularly France, no official information has been released regarding the availability of this feature. A Netflix spokesperson stated that the company is in a learning phase with this test and that no specific date has been set for a possible expansion in Europe.
Netflix’s commitment to artificial intelligence in Europe
Netflix has strengthened its commitment to artificial intelligence by opening an office in Paris in November 2024. This initiative aims to better understand and meet the needs of European subscribers, suggesting that innovations such as AI-based search improvements could be considered for the European market in the future.
